Market Research Analyst
Job Description
Komari, a leading beverage company renowned for its Arada hard seltzer, seeks a Market Research Analyst. This role is instrumental in gaining deep insights into market dynamics, customer preferences, and product performance. The successful candidate will provide critical analysis to inform strategic decisions and drive Komari’s continued success.
Duties and Responsibilities
- Conduct comprehensive customer satisfaction and retail audit – market share research.
- Design and execute surveys using various methodologies to gather actionable insights.
- Analyze survey data to identify trends, preferences, and areas for improvement.
- Develop detailed reports, dynamic dashboards, and engaging presentations based on data analysis.
- Highlight key findings, recommendations, and the impact of trade marketing activations.
- Provide real-time insights into market trends, customer satisfaction, market share, and marketing effectiveness.
- Effectively communicate research findings and insights to internal stakeholders (sales, marketing, trade marketing).
- Answer questions clearly and concisely, supporting responses with data.
- Provide data-driven recommendations to inform decision-making.
- Collaborate with the trade marketing team to evaluate promotional strategies and activations.
- Measure the impact of trade marketing initiatives on sales, brand visibility, and customer engagement.
- Provide insights and recommendations to optimize trade marketing campaigns.
- Complete other responsibilities as assigned by his/her supervisor.
Requirements
- BA in Market Research, Statistics, Economics, Business Administration, Computer Science or a related field.
- 3-5 years of proven market research or analytical experience, preferably in the beverage or FMCG industry.
- Strong analytical skills and proficiency in statistical software (SPSS, SAS) and data visualization tools (Tableau, Power BI).
- Excellent communication skills to effectively present complex data to various audiences.
- Detail-oriented with a strong ability to identify trends and insights within large datasets.
