Market Research

Job Description

 Collect data on consumers, competitors and market place and consolidate
Information into actionable items, reports and presentations
 Understand business objectives and design surveys to discover prospective
customers preferences
 Compile and analyze statistical data using modern and traditional methods
to collect it
 Perform valid and reliable market research SWOT analysis
 Interpret data, formulate reports and make recommendations
 Use online market research and catalogue findings to databases
 Provide competitive analysis on various companies’ market offerings,
identify market trends, pricing/business models, sales and methods of
operation
 Evaluate program methodology and key data to ensure that data on the
releases are accurate and the angle of the release is correct
 Remain fully informed on market trends, other parties researches and
implement best practices

Job Requirement

 Proven 4 years Market Research Analysis experience
 Ability to interpret large amounts of data and to multi-task
 Strong communication and presentation skills
 Excellent knowledge of statistical packages (SPSS, SAS or similar), databases
and MS Office
 Adequate knowledge of data collection methods (polls, focus groups, surveys
etc)
 Working knowledge of data warehousing
 Strong analytical and critical thinking

 BS degree in, Marketing or related field